Brand Love Guru
I help Brand Owners
build ‘Brand Love’.
NADEEM KHAN
About Me
MY JOURNEY
- Commerce Graduate
- Commercial Art dropout from L S Raheja, Mumbai
- Photography from Xavier’s Institute of Comm. (XIC)
- Photography Guru, Mr. Nrupen Madhvani
- Cinematography Guru, Mr. Binod Pradhan
- Music Video & TV Direction Guru, Mr Ken Ghosh, Shadow Films
- Ad Film Direction Guru, Mr. Vikram Oberoi, Lock Stock & Barrel Films
- 10 years in Film Direction (TV, Music Videos & Ad Films)
- Market Researcher at IMRB (Market & Brand Research Agency)
- 20+ years in Advertising (Founder Beyond Advertising)
Hi, I’m Nadeem Khan, at times termed as ‘Brand Love Guru.’
With over 25+ years in advertising and ad film making, I am passionate about building deep, emotional connections between brands and their customers.
Worked with over 50+ brands I have developed a unique methodology for creating ‘Brand Love’ for brand owners.
CREATIVE ENDEAVOURS
Beyond branding, I am a Commercial Artist, Film Director, Photographer, and Brand Storyteller. I’m particularly fascinated by how emerging technologies such as VR, AR, AI, Robotics, and IoT are reshaping marketing and commerce, and I actively explore how these technologies intersect with creativity to drive innovative brand experiences.
ENTREPRENEURSHIP
As the Founder of a few media companies, including Beyond Advertising, I am committed to building successful, purpose-driven businesses. My entrepreneurial journey is deeply intertwined with my passion for crafting compelling brand stories and leading ventures that leave a lasting impact on both the industry and customers.
- Beyond Advertising | www.BeyondAdvtg.com
NADEEM KHAN
What I do
I help brand owners build ‘Brand Love’ – meaningful, emotional connections between brands and their customers. I create this love by using my Brand Love Framework and crafting ‘Brand Love Stories’ that resonate deeply with consumers, inspiring loyalty and driving long-term success.
My brand-building framework focuses on humanising brands as Brand Avtars to make them more relatable, authentic, and ultimately cherished by their customers.
I blend neuroscience, human psychology, behavioural economics, and creative storytelling to create meaningful connections.
I firmly believe that brand building and sales are inseparable, every branding effort directly contributes to driving sales and business growth.
EXPERTISE
- Brand Love Methodology: A unique approach combining neuroscience, behavioral economics, and creative storytelling to create emotional brand-customer connections.
- Humanizing Brands: Crafting brands as humans to foster personal relationships and loyalty with customers.
- Consumer Psychology & Behavior: Leveraging deep understanding of psychology to influence purchasing decisions and build brand loyalty.
- Storytelling: Using my background as a film-maker to craft memorable, authentic brand stories that engage audiences emotionally.
- Entrepreneurship: Leading multiple ventures to build brands that stand out and are trusted by their customers.
WRITING & MENTORING
- Author: Writing books on Brand Love, Brand Love Story, and Brands Are Human, where I share my methodology for building meaningful brands in today’s competitive marketplace.
- Speaker & Mentor: Sharing my insights and experience through talks, podcasts, and mentorship to inspire brand owners to think differently about their brand-building exercise.
BRAND BUILDING FRAMEWORK
Building Brand Love by narrating Brand Love Stories.
Nadeem Khan’s Brand Love Framework helps brands forge deep emotional connections through authentic storytelling, creating loyalty that lasts far beyond the purchase.
Brand Love is the deep, irrational affection a customer develops for a brand and its products. It's the kind of emotional connection every brand owner strives for - where customers don't just buy, they stay loyal and advocate. Nadeem Khan’s Brand Love Framework is crafted to help brands create and sustain this powerful bond.
Brand Love is built through storytelling. Nadeem Khan believes that the world’s most loved brands are those that connect with people emotionally by sharing authentic, compelling brand stories. Storytelling, in his view, is the most powerful way to win customers' hearts, create lasting impressions, and build deep emotional relationships that go beyond transactions.
Brands Contributed
swipe to see more >>
Case Studies
Success Stories of Businesses and Brands
Multiple Industries. Different Brand & Business Stages. Unique Challenges of each business and products. Amazing Learning platforms and awesome clients (friends).
Priceless Experiences of Mine.
HOTELS | LUXURY
ITC HOTELS
CRAFTED A BRAND STORY ROOTED TO EACH HOTEL'S INSPIRATION. BRAND ENJOYED A COMPETITIVE EDGE OVER YEARS.
HAIR & BEAUTY
JAWED HABIB
Hair & Beauty Ltd
Growth from
12 to 1200+ outlets
across India and world.
CLOTHING | SLEEPWEAR
SWEET DREAMS
40% SALES GROWTH IN ONE YEAR OF BRAND AND DISTRIBUTION CORRECTION
REAL ESTATE | LAND INVESTMENT
BUILDING BLOCKS
RE-POSITIONING THE BRAND WINS CUSTOMER TRUST and 500% GROWTH
QUICK SERVICE
JUMBO KING
REPOSITIONED BRAND FROM A VADA PAV BRAND TO INDIAN BURGER
KITCHEN & APPLIANCES
SLEEK KITCHENS
JOURNEY FROM INCEPTION TO RETAIL SUCCESS OF 3500+ RETAIL DEALERS AND EBOs ACROSS INDIA.
REAL ESTATE
ROYAL PALMS ESTATE
FROM INCEPTION TO GROWTH. A 240 ACRE WORLD OF GOLF, LIVING, WORK, HOTELS and RESORTS.
FMCG | SOAPS
ANUVED
A NEW BRAND IDEA and PACKAGING CHANGE. NO PRODUCT CHANGE. BUSINESS GREW FROM ZERO TO 5 CR IN 2 YEARS
QUICK SERVICE
FOOD FACTORY
CHANGE IN PRODUCT PORTFOLIO. GROWTH FROM 3 TO 100+ OUTLETS IN ONE YEAR.
"Good Product/Service is the best business strategy to build loyal customers."
- Nadeem Khan
